Frank Eliason of @ComcastCares comes to Penn!

The IMG proudly hosted a session on social media yesterday at the Wharton Undergraduate Marketing Conference with Senior Director in National Customer Operations at Comcast, Frank Eliason.

Frank and his team monitor and respond to customer posts on a variety of online channels, and spend each day reviewing 6,000 blog posts and more than 1,000 Tweets. Frank’s model of interacting with customers online has become a case study for how corporations should incorporate social media.

Frank spoke to students about the importance of public brands engaging consumers via social media and provided an inside look on how he and his team strategically manage their presence across various media. He discussed how invaluable his presence on Twitter has been for gathering feedback on new launches, PR, customer retention, and Comcast’s reputation. Frank is truly a leader in the social media space and a great case study that many brands look to when creating their own presences.