Archives for "Events"
In case you missed our 1st Meeting
IMG Partners with PennApps!
Interactive Media Group is thrilled to partner up with PennApps to help create Penn’s first hackathon.
We will be hosting the Pitch Competition on September 16th at 8PM (Location TBA). Our goal is to attract
- passionate entrepreneurs with burning ideas to transform the Penn experience for the better.
- shrewd hackers who relish in solving difficult problems in a short amount of time and turning lofty ideas into grounded reality.
If you’re a number 1, then you’ll definitely be interested in the pitch contest.During this pitch you will have 60-90 seconds to convince not only judges, but engineering talent that they should work on your hack. What goes into a good hackathon pitch, you may ask?:
<the_problem>Clearly and quickly articulate the main point. The problem probably comes from observing everyday life around you. Maybe your friends are complaining about how much Penn Course Review sucks, or you’ve realized how difficult it is for clubs to interact with their members. </the_problem>
<the_solution> How does your product solve this problem? It’s ok if the solution is general; the specifics will come in the next step.</the_solution>
<features> Here’s where you describe in detail what your product will do from a UX perspective. Bonus points if you can describe how it will do it from a technical perspective. Remember, you want to attract technical talent, and they’ll be impressed with your broad knowledge.</features>
<clarity> Your pitch needs to be clear and concise. You don’t have a lot of time to persuade the crowd, so every word counts. </clarity>
Team IMG believes that PennApps is an incredible opportunity to challenge the status quo at Penn and create the future. Hackathons in the real world can be quite a spectacular event with hundreds, or even thousands, of hackers, investors, and press members. PennApps will be an unparalleled way to experience a real-world event within our university.
What are you waiting for? Sign up for the Pitch Competition today – win a prize!
Upcoming: The Missing Manual – Secrets of Successful Recruiting
People always talk about getting opportunities through “networking”, but so many people go about it the wrong way resulting in unanswered calls and dead ends. It seems like there is a “missing manual” on how to do this effectively.
- Connecting With The Right People
- How to write a networking email that isn’t annoying
- Building a social media presence: Linkedin, twitter, blog
- How to build a base with alumni
Building Genuine Relationships
- What do THEY need vs. what do I need?
- How to identify what THEY are looking for
- How you can build yourself to meet their profile
- What can you do RIGHT NOW? (side projects, research, school projects, etc.)
- How to use resources you have at Penn (alumni, MBAs, the Wharton brand, clubs, etc.)
- Where should you work? What should you be looking for? (how to screen startups, media, and tech companies)
Recap: Digital Day 2010 NYC
15 students trekked up to New York City to visit Microsoft and Dogpatch Labs. Digital Day seeks to expose students who are passionate about tech and entrepreneurship to real world companies both on the large corporation side and innovative startups side.
At Microsoft, Paul Treichler and Sean Seibel brought us to the Microsoft Envisioning Center, a showroom with all the up and coming technologies that demonstrate how Microsoft sees technology will change the world. The focus of this talk was how computing will change in the future. We got the opportunity to get our hands on the Microsoft Surface and lots of big touch screen LCDs targeted at the consumer end.
We then went to Dogpatch Labs, a startup incubator run by former Googler Jon Steinberg (@jonsteinberg). Dogpatch was an interesting place as it was essentially one huge white room with desks that served as the office space for over 10 startups. Jon spoke to us about Dogpatch’s philosophy behind injecting collaboration into the process innovation. The startups literally sit right next to each other and can bounce ideas off of each other. Jon provided a very unique and refreshing perspective on pursuing a career through pursuing your passions. He gave us a lot no BS super candid advice. His key takeaway for us was that if we wanted to get into the startup space, the best thing to do is to simply get our hands dirty and start something. That something does not have to be anything special. He described how he had a very simple idea that he wrote up and outsourced to a developer through elance. It cost him about $500 to develop what he would describe as a very rudimentary Twitter app. This project however got the attention of some very important people in the VC community and got him meetings he would have not been able to get otherwise. His point was that the value is not necessarily always in the end product, but in the act of doing the project and what you learn along the way. So even if you have an idea that is not exactly revolutionary, but is just a simple and somewhat useful tool, go ahead and invest $500 in outsourcing and get it made! Every great idea has to start at a baby step. Jon also wrote a post on his blog about our visit.
We think this event was a huge success and hope to do another by the end of the semester focusing on agencies!
Students discuss industry transformation at the NYC meetup
Industry leading panelists at the meetup
On June 11th, over 50 Penn students came together at Hearst Tower in New York City to participate in a meetup focused on the emerging topic of how technology is transforming the media industry.
The complete event can be viewed online at the IMG Youtube channel: http://www.youtube.com/pennimg
Panelists included: Chuck Cordray of Hearst Digital Media, Shaun Abrahamson of Mutopo, Faris Yakob of McCann Erickson, & Drew Corry of Amphibian.
Chuck Cordray
SVP & GM, Hearst Digital Media
Chuck Cordray joined Hearst Magazines in March 2006 as vice president and general manager, Digital Media. He helped establish Hearst Magazines Digital Media, a unit dedicated to creating and implementing the online and mobile strategy for Hearst’s magazine brands and other sites which serve the company’s consumers and audience.
Cordray came to Hearst from Gemstar-TV Guide, where he served as senior vice president, consumer marketing, running newsstand sales and subscription sales, as well as TVGuide.com. Previously, at Primedia, Inc., he oversaw the strategy and management of online subscription sales and customer service.
From 1992 to 2001, Cordray held key management positions at the Meredith Corporation. As vice president of broadcasting interactive and e-marketing for the Interactive Media Group from 2000 to 2001, he was responsible for the strategic direction and daily management of online magazine and book sales and TV websites. Additionally, Cordray’s experience includes positions as the station manager of WGCL-TV in Atlanta and as general manager of Ladies’ Home Journal in the Publishing Group. He also played a key role in the launch of More magazine, a Ladies’ Home Journal brand extension.
Cordray graduated from Harvard University with a Bachelor of Arts degree in English Literature and Language and received a Masters of Business Administration from Stanford University.
Shaun Abrahamson
Innovator & Investor, Mutopo
Shaun identifies new business opportunities and gives them life. He draws on his early experience at MIT where he researched the process of new product development at the cadlab.mit.edu. Shaun has worked for a number of early stage organizations, including: daylife.com, used by CNN, USA Today and The Guardian ; mediasentry.com, served Time Warner, Sony Music, Walt Disney Co, Microsoft and Lucas Arts; gametrust.com, acquired by Real Networks RNWK; starmedia.com, now part of Orange. govworks.com, became the documentary startup.com. oculustech.com, product design collaboration and simulation. In addition to Mutopo’s early stage collaborations, Shaun works with early stage companies as an investor and advisor. He was born in Cape Town, South Africa. He lives in New York with his wife Andrea and sons Max and Oli.
Faris Yakob
EVP Chief Technology Strategist McCann Erickson
Having worked in management consulting and advertising as a strategist for 9 years, Faris Yakob has always been enthralled by the idea that advertising can be a positive force in the world. He is currently Chief Technology Strategist at McCann Erickson, and has previously worked at Naked Communications, OMD, and Cartezia. He has written about brands, media, communications, and technology for books and publications such as The Financial Times, Adweek, AdNews, and Contagious Magazine. He has also written papers that have won awards including a silver pencil in the wireless category at The One Show in New York, Best Integrated Campaign at the British Interactive Media Awards, and Best Use of Mobile in Brand Building at the Mobile Marketing Awards. Faris also won the president’s prize from the IPA on his thesis on the future of brands.
Presentation on Social Media: Be Nice or Leave – here
IPA Thesis: here.
Drew Corry
VP, Director Amphibian
Drew leads Amphibian, Initiative’s hybrid unit staffed by skilled and experienced advertising professionals equally comfortable in the world of analog and digital marketing.
An evolution and expansion of the media, marketing and digital agency’s earlier digital extensions division, Corry’s group is composed of Initiative team members with a diverse cross-section of experience with blue chip clients across a wide range of categories, proactively pursuing ideas and promotions integrated through all of the exploding interactive offerings from traditional media outlets including online, mobile, digital video and internet television.
In the past two years, Drew and his team have executed more than fifty cross-platform deals on behalf of SC Johnson, Big Lots, Las Vegas, Bayer and other clients. He joined Initiative in 2000 as part of the company’s broadcast team for advertisers such as Coors Brewing Company, Levi’s, Dockers, John Deere, US Postal.
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