IMG X CBS INTERACTIVE

On November 23, 2009, Andrew Chun, Wharton MBA grad and product manager at CBS Interactive, sat down with a small group of IMG members for an intimate talk to discuss the changing face of digital media strategy. Over a cup of coffee and some gelato, Chun shared his experience working with some of the biggest media companies in the world, including CBS Interactive, Verizon Wireless, ESPN Digital Media, AOL Sports and more.  With a particular interest in mobile applications, Chun answered questions relating to cellular media, changing the discussion to completely suit the interest of members. The talk allowed for an up-close and personal information session on marketing in the new digital age, leaving members not only with a contact into the industry, but also a better sense of how media companies are adapting to changing times.