Latest Posts
IMG hits SXSWi 2010!!
From March 12-15, Matt attended the annual South by Southwest interactive conference in Austin, TX. The five day interactive portion is also joined by music and film. Over the years SXSW has become the leading conference for tech innovators and nerds to network and attend panels featuring industry thought leaders. In 2007, Twitter launched its first beta at SXSW. Ever since, the conference has become a “launch pad” for other startups such as Foursquare, which debuted in 2009.
Check out Matt’s blog post here and an interview he did with MBA student Yujin Chung for the Cisco Eos blog below!
Secrets of Recruiting
We really enjoyed having everyone come out to see Yujin Chung talk about tips for successful recruiting. In case you couldn’t make it, here’s the slide deck from the event!
Upcoming: The Missing Manual – Secrets of Successful Recruiting
People always talk about getting opportunities through “networking”, but so many people go about it the wrong way resulting in unanswered calls and dead ends. It seems like there is a “missing manual” on how to do this effectively.
- Connecting With The Right People
- How to write a networking email that isn’t annoying
- Building a social media presence: Linkedin, twitter, blog
- How to build a base with alumni
Building Genuine Relationships
- What do THEY need vs. what do I need?
- How to identify what THEY are looking for
- How you can build yourself to meet their profile
- What can you do RIGHT NOW? (side projects, research, school projects, etc.)
- How to use resources you have at Penn (alumni, MBAs, the Wharton brand, clubs, etc.)
- Where should you work? What should you be looking for? (how to screen startups, media, and tech companies)
Event w/ Venmo tomorrow!
Tomorrow- Monday, February 8th, we are proud to present, Venmo, a Philly-based start-up seeking to eliminate cash by introducing text-message-based payments. You may recognize the name from all your favorite food trucks as they have recently began to accept payments through Venmo! Recently voted Best Mobile Company in the Eastern Region, Venmo is on the rise and looking for marketing interns. Come join us in an interactive presentation with the founders to learn about Venmo and how you can get involved!
Recap: Digital Day 2010 NYC
15 students trekked up to New York City to visit Microsoft and Dogpatch Labs. Digital Day seeks to expose students who are passionate about tech and entrepreneurship to real world companies both on the large corporation side and innovative startups side.
At Microsoft, Paul Treichler and Sean Seibel brought us to the Microsoft Envisioning Center, a showroom with all the up and coming technologies that demonstrate how Microsoft sees technology will change the world. The focus of this talk was how computing will change in the future. We got the opportunity to get our hands on the Microsoft Surface and lots of big touch screen LCDs targeted at the consumer end.
We then went to Dogpatch Labs, a startup incubator run by former Googler Jon Steinberg (@jonsteinberg). Dogpatch was an interesting place as it was essentially one huge white room with desks that served as the office space for over 10 startups. Jon spoke to us about Dogpatch’s philosophy behind injecting collaboration into the process innovation. The startups literally sit right next to each other and can bounce ideas off of each other. Jon provided a very unique and refreshing perspective on pursuing a career through pursuing your passions. He gave us a lot no BS super candid advice. His key takeaway for us was that if we wanted to get into the startup space, the best thing to do is to simply get our hands dirty and start something. That something does not have to be anything special. He described how he had a very simple idea that he wrote up and outsourced to a developer through elance. It cost him about $500 to develop what he would describe as a very rudimentary Twitter app. This project however got the attention of some very important people in the VC community and got him meetings he would have not been able to get otherwise. His point was that the value is not necessarily always in the end product, but in the act of doing the project and what you learn along the way. So even if you have an idea that is not exactly revolutionary, but is just a simple and somewhat useful tool, go ahead and invest $500 in outsourcing and get it made! Every great idea has to start at a baby step. Jon also wrote a post on his blog about our visit.
We think this event was a huge success and hope to do another by the end of the semester focusing on agencies!
IMG X CBS INTERACTIVE
On November 23, 2009, Andrew Chun, Wharton MBA grad and product manager at CBS Interactive, sat down with a small group of IMG members for an intimate talk to discuss the changing face of digital media strategy. Over a cup of coffee and some gelato, Chun shared his experience working with some of the biggest media companies in the world, including CBS Interactive, Verizon Wireless, ESPN Digital Media, AOL Sports and more. With a particular interest in mobile applications, Chun answered questions relating to cellular media, changing the discussion to completely suit the interest of members. The talk allowed for an up-close and personal information session on marketing in the new digital age, leaving members not only with a contact into the industry, but also a better sense of how media companies are adapting to changing times.
Frank Eliason of @ComcastCares comes to Penn!
Breakfast with serial entrepreneur Joseph Ansanelli
IMG Kickoff GBM SlideShare from 9/21
In case you missed it…
Sign up to become an IMG member today!
Become a member TODAY!
We have a lot in store for the year, from exclusive events with Google and Microsoft to Twitter how-to workshops. To make sure you don’t miss out, join the IMG today! You can learn more about member benefits: here.
Photogallery
Made by Symmetric Web
Distributed by Smashing Magazine